Aug 28, 2023 – AKA Virtual (CEO Shen Jia, Tokyo, Japan), a leading 3D contents solutions provider, created an exclusive Augmented Reality (AR) filter on TikTok Effect House, featuring a snippet from SEGA’s highly anticipated release of “Samba de Amigo: Party Central" (due to release on Nintendo Switch™ on 30 Aug 2023). Designed to captivate younger audiences, particularly Gen Z users on TikTok, the filter aims to immerse them in the beloved rhythm game by SEGA, opening up a world of rhythmic entertainment and interactive experiences.
“Samba de Amigo: Party Central” is a sequel to SEGA’s beloved original “Samba de Amigo”, a rhythm & action game that is due to be released on Nintendo Switch™ on 30 August 2023 (and on Meta Quest in Autumn 2023). SEGA partnered with AKA Virtual to captivate a younger audience with this engaging AR filter on TikTok Effect House.
This TikTok Effect pushes the limits of what is possible in an AR filter and takes advantage of some of the more advanced Machine Learning capabilities built into TikTok, one of the hottest social media apps among Gen Zers. Unlike ordinary filters seen on the social media app, this dynamic “Samba de Amigo” filter invites users to strike lively poses reminiscent of actual gameplay. Will this innovation pave the way for the next viral TikTok Effect trend? Stay tuned and let the rhythm take hold!
About Samba de Amigo: Party Central
A rhythm game that lets players groove to over 40 hit songs from the world's most popular genres. Go through a variety of minigames and challenges, and also challenge other players from all over the world online in World Party mode!
The game is planned for release on 30 August 2023 on Nintendo Switch.
TikTok Effect House URL: https://www.tiktok.com/t/ZT8LkSXsF/